Are we GOOG enough to survive?
Extended thoughts from my talk at SEO Restart 2024 in 🇨🇿
Today's article is a follow-up to my speech that I have on SEO RESTART 2024 in the Czech Republic where are talked about how we are prepared for the future of Google which is speeding and making more “hard” changes faster and also that we are facing SGE. The name was cool but it isn't mine - I was inspired by the article IT'S GOOG ENOUGH! from A.J. Kohn from November 2023 that brings to me something like “average user” and his view on SERP. But back to my today article and presetantion.
In the first part of the presentation, I talked about some “problems” and “changes” that are there from Google to us. For problems in the “quality raters team” that maybe aren't doing well job, That Google pushing Reddit to the top of SERP, the facts that they don't want from us AI content, and on the other hand they paid for publishers to publish AI content, and the results of YELP study that DMA updates deliver more traffic into Google services (they need have to opposite results)
I've been in the SEO industry for 5 - 8 years so I won't be facing many turbulent times like was panda/penguin updates. The last “big turbulences” I've seen were when It came to E-A-T and YMYL to SERP. And now updates from the latest year that remove from SERP some great websites and replaces them with “authoritatives” and Reddit.
So what we should do to survive this? We get two strong toys. How these toys/tools will help us with the future? Let's look at these tips in my today article.
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